Modern yet timeless branding & website design rooted in strategy for intentional female founders

the brand and online presence your business deserves

A brand is not just your logo and color palette–its an experience. A memorable brand starts with a strategy that tells your story and then, design to illustrate it. It extends across every interaction your audience has with your business from your brand communication to your visual identity and your website. Ensuring your brand experience and online presence is cohesive, connects with your audience, and converts them to clients or customers is crucial yet often overwhelming...

...that's where I come in. Through collaborative brand strategy, strategy-backed branding, and conversion-driven website design, I work with female founders just like you to build intentional brands that tell a story to connect with your ideal audience on an emotional level, convert them to customers, and leave them thinking about you long after they last interacted with your brand. 


A brand is not just your logo and color palette–its an experience. A memorable brand starts with a strategy that tells your story and then, design to illustrate it. It extends across every interaction your audience has with your business from your brand communication to your visual identity and your website. Ensuring your brand experience and online presence is cohesive, connects with your audience, and converts them to clients or customers is crucial yet often overwhelming–that's where I come in.

Through collaborative brand strategy, strategy-backed branding, and conversion-driven website design, I work with female founders just like you to build intentional brands that tell a story to connect with your ideal audience on an emotional level, convert them to customers, and leave them thinking about you long after they last interacted with your brand. 

Let's make every step of your audience's experience a noteworthy one.

Connect with Me

If you ask those closest to me, they'd tell you I'm also the go-to friend to sit down with over a glass of Sauvignon Blanc to dish all things dreams, business, and design with a side of encouragement when you need it most. I love nothing more than doing the same with fellow female founders and small business owners–which is why I adore what I do so much.

Let's take your vision, goals, and needs to build the brand strategy that will tell your story while solving your audience's problems. I know how important the way others perceive you is, and I am here to make crafting a cohesive, strategic brand and online presence as fun and insightful as possible!

Start to finish, I'll guide you through an immersive and collaborative process that will dive deep into your business and extract the integral pieces that will have your audience captivated and wanting more. Not to mention my favorite part: the newfound confidence and inspiration you'll walk away with.


Hi! I'm Christiana– Brand Strategist, Creative Director, and Founder of Briarcroft Lane Design Studio 

your one-stop shop for a modern, strategic, and conversion-driven brand experience

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a Briarcroft Lane monthly newsletter: one branding tip, one website tip, and one brand we're obsessed with– plus what we're inspired by this month