First impressions always matter, especially when it comes to your website. With more consumers visiting a business’s website before deciding to buy from them or work with them, you are missing out on converting your visitors if your website is not visually appealing. The images on your website can make or break the first impression that customers have of your brand. It’s not just about choosing pretty pictures – it is about choosing the right images. In this blog post, I will share tips for choosing images for your website like a designer.
How to Curate Images for Your Website
Purpose of Your Website
Before you start looking for images, it is essential to get clear on the purpose of your website and each of the pages. Ask yourself what you want your images to convey about your brand, and what type of images will best accomplish that goal. For instance, an e-commerce website should use high-quality photos that showcase their products, while a blog can use more candid, relaxed pictures. A service provider’s website should use high-quality images that showcase the founder and spirit of the business on the about page, while the services page should feature images that reflect your process.
Choose Quality Over Quantity
It’s always tempting to load up your site with stock photos or mediocre-quality images, and I say that from personal experience. But it’s important to remember that your website is a reflection of your business. Poor-quality images can make your website look unprofessional and damage your credibility. Take time to choose high-quality photos that will resonate with your visitors and make a lasting impression.
Consistency
When it comes to your website, consistency is key. Make sure your images align with your overall brand vision and tone. For example, if your brand is playful and fun, you could use bright, colorful images. However, if you’re going for a more serious, professional look, stick to more muted, neutral-toned images. Make sure to also maintain consistency in image sizing and formatting.
Use Relevant Images
Your images should always be relevant to your website content or promotion. Potential customers will easily lose interest if they come across irrelevant images. Don’t use photos simply because they look nice. Instead, look for images that evoke an emotion or complement the message you’re trying to convey.
Optimize for Speed
In today’s fast-paced digital world, speed is everything. Make sure to compress your images before uploading them to your website to improve site speed. Depending on your choice of website builder, they may resize your images for you. For example, Showit automatically optimizes your images. Not only does this improve the user experience for your visitors, but it can also improve SEO rankings since page speed is a factor in Google’s search algorithm.
Final Thoughts on How to Curate Images for Your Website
In summary, choosing the right images for your website is a vital aspect of building a successful online presence. Keep in mind the purpose of your website, aim for quality over quantity, strive for consistency in both style and format, use relevant images, and don’t forget to optimize for speed. By following these tips, you’ll make a great first impression on potential customers and encourage them to learn more about your brand.
Thank you for reading! I am so happy you’re here!
If we haven’t met yet, hello! I’m Christiana Nicole—founder of Briarcroft Lane Design Studio, Brand Strategist, and Showit Website Designer for creative entrepreneurs and intentional small business owners, like yourself!
If you want even more branding, website design, and business content and resources, here are a few ways that I can support you in your branding & website journey:
Subscribe to my newsletter! On Sundays, I send out my beloved weekly newsletter, Sunday Style & Strategy, featuring business, marketing, and design tips and resources you’ll actually use. Delivered straight to your inbox plus what we’re inspired by and obsessing over this week. Subscribe for actionable strategies, design inspiration, and business resources, every Sunday!
Read the Briarcroft Lane blog. The modern founder’s one-stop-shop for all things business, branding, and Showit website design. Need a recommendation on what to read next? If you liked this post, I think you’d enjoy How to Design a Website That Converts or The Power of Branding: How to Build a Memorable Brand.
Browse The Resource Edit. Over the years, I found myself recommending the same business tools, educators, and products to my clients over and over again. I wanted a place I could share everything that has supported me in my business with business friends like you. The Resource Edit is my library of free resources, business tools, favorite digital products, podcast and book recommendations, and my personal must-haves (for work and life). Don’t tell the others, but it might be my favorite page of my website!
LEARN ABOUT HOW WE CAN WORK TOGETHER.
Using my background in design, marketing, and business, I break down brand strategy, branding, and website design into a collaborative and insightful process for female founders like you. A process that not only leaves you with an elevated, thoughtful brand and website built to connect and convert, but also with the clarity and courage to show up confidently as the expert you are.
Whether that looks like a custom branding or Showit website design project or my expedited experiences The Brand Blueprint and The Online Presence where we create your brand or website in less than a week, I’d love to work with you! Will you be my next client?
Don’t be a stranger! You can email me directly at hello@briarcroftlane.com or send me a DM on Instagram. Thank you so much for stopping by and I hope to see you around here more often!
xo Christiana
