Briarcroft Lane

A BRAND AND WEBSITE DESIGN STUDIO

Briarcroft Lane

A BRAND AND WEBSITE DESIGN STUDIO

design
offerings

Brand Strategy, Branding, and
Showit Website Design Services
For the Modern Founder

an intentional and timeless approach rooted in
strategy for the entrepreneur who cares

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Through collaborative brand strategy, strategy-backed brand design, and conversion-driven website design, I work with passionate female founders just like you to intentionally build brands that tell a story to connect with your ideal audience on an emotional level, convert them to customers, and leave them thinking about you long after they last interacted with your brand.

the intentional entrepreneur's one-stop shop for a style-forward, strategic, and conversion-driven brand experience

"In today's landscape, when consumers have more choice, knowledge, and power than ever before, you have to approach branding with integrity from the beginning.

BRANDING EXPERT EMILY HEYWARD SAID IT BEST

Before you even start to think about your logo, you need to figure out what you're aiming to do for people and how you want them to feel as a result. It's about creating an experience that solves real problems for people, and doing so in a way that makes them feel understood and uplifted."

My desire is to understand what makes your business different from everyone else, so we can craft a story that effortlessly conveys why people should care about what you offer and more importantly, illustrates how your service or product is the solution to their real-life problems.

A surface level logo and a website template purchased on Etsy or Fiverr that was not designed or customized with your ideal audience, business goals, or needs in mind just won't cut it anymore.

This is why the Briarcroft Lane signature process begins with high-touch strategy for each and every design project I take on. I believe that in order to develop a strong brand, we need to get to the root of your business's reason for existing.

Because, as Bernard Kelvin Clive said, "Without differentiation you have no brand."

Brand Strategy Design

Showit Website Design

the services

The Brand Experiences

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TIMELESS, MODERN BRANDS DESIGNED WITH STRATEGY FOR AMBITIOUS FEMALE FOUNDERS

A brand without strategy is like a roadtrip without a map (or Waze). You'll likely end up frustrated and lost, but not until after you've lost time–and money. I'll take you through my signature brand strategy process where we'll dive into your business to uncover your vision, purpose, and mission, while gaining clarity on your ideal client/customer and your industry positioning so we can effectively communicate your values and unique differentiator through your brand messaging to attract your dream clients and stand out from your competition.

Once we're crystal clear on what you do, who you serve, and why it matters, we can tell your brand story through every touchpoint of your brand. Now, it's time for the design that will illustrate it! From logos to branded materials and social media graphics, we will design a cohesive visual brand that is timeless and authentic to you and your story.

Offer no. 1

the founder who has outgrown their branding or feels out of alignment with their current brand and visual identity.

this service is for...

the BRAND strategy and design details

starting at $2,600

perfect for you if you...

+ want to create a cohesive brand experience
+ are finding yourself unable to explain what you do with confidence
+ are tired of hearing about the importance of a brand story and don't know where to start
+ are having a hard time standing out from the competition and don't know what makes you different

includes...

Brand Strategy
+ brand strategy questionnaire
+ 2-hour strategy session
+ personalized brand strategy:
- audience persona
- competitive analysis
- brand values
+ 25+ page Brand Strategy Guide

- brand voice
- brand personality
- creative direction & solutions

Brand Design:
+ mood board creation
+ font pairing and color palette curation
+ logo suite (includes 2 rounds of revisions)
- wordmark logo
- secondary logos
- brand marks and tagline
+ 20+ page Brand Style Guide

This package will be completely customized to your needs

conversion-driven showit website design for intentional entrepreneurs

offer no.2

Your website is often your business's first impression, online home, or even virtual storefront. Your online presence has the ability to prove your credibility, increase brand recognition, advertise your product or service, connect with your audience, and convert visitors into clients or customers.

It's your own piece of digital real estate and having good curb appeal is crucial to the effectiveness of your website. It has the power to dictate whether a visitor wants to stay a while and spend time interacting with your business or whether they are going to head across the street (or the web) to your competitor.

Through our strategic, collaborative approach, we will design a custom Showit website with your business's goals in mind that connects with your audience and inspires them to take action, keeping you front of mind long after their last interaction with your business.

the business owner who is finally ready to invest in a custom site of their own, designed with their specific needs and audience in mind.

this service is for...

SHOWIT WEBSITE DESIGN DETAILS

starting at $3,200

perfect for you if you...

+ want to create a cohesive and elevated online presence that reflects the value you offer
+ are done with the dread that comes with being asked "Do you have a website?"
+ find yourself unsure of how to present yourself online in a way that connects with your visitors
+ are wondering why your website traffic isn't converting into clients/customers

includes...

Website Strategy
+ Website Strategy Questionnaire
+ 90-min. Strategy Session
+ Design Solutions

5-8 Page Showit Website
+ Home, About, Work With Me, Podcast/Blog/Shop/Resources, Contact, Links, 404
+ Desktop and Mobile Optimization
+ Basic Search Engine Optimization
+ Email Marketing and Social Media Integration
+ Website Copy Template, Checklist, and Resources
+ 1-Hour Showit Website Training Session

THIS PACKAGE will BE COMPLETELY CUSTOMIZED TO YOUR NEEDS.

This service pairs perfectly with the Brand Strategy and Design package. If you have an existing brand you'd like a website built for, please email me at hello@briarcroftlane.com

Launch Support
+ Domain Transfer
+ Blog Migration or Creation
+ 30 days of email support for you to ask any questions

Two new, accelerated offers for busy entrepreneurs who know exactly what they want.

Need your brand and website

introducing the brand experiences

like yesterday?

done

the archives

Click through our favorite projects from our portfolio. From bold and editorial to classic and french inspired, and sophisticated yet inviting to cozy but refined. Which brand feels most like you?

take a look at

the other brands

andie anderson

editorial

freelance writer

bold

modern

classic + french inspired

sophisticated + invitinG

cozy + refined

adler & co.

a french bakery + cafe

chic

classic

french inspired

SOPHISTICATED + INVITING

cozy + refined

MODERN + EDITORIAL

alice kinney

interior design

warm

inviting

sophisticated

classic + french inspired

modern + editorial

cozy + refined

daphne wilder

a food blog

refined

cozy

approachable

classic + french inspired

modern + editorial

sophisticated + inviting

Past Clients

Podcast hosts

Wellness Entrepreneurs

BUSINESS COACHES

Content Creators

Travel Bloggers

BEAUTY BRANDS

Social Media Strategists

Copywriters

course creators

Freelancers

CEOs

Models

Don't see yourself on this list? Not to worry, I love working with new businesses across different industries!

MY clients have partnered with

an example timeline

Not to worry, its not goodbye from there, just see you later! I'll be cheering you on from the sidelines and will only be an email away. We can always work together again when you're ready with my exclusive service for past clients, The Design Day!

showit website design

brand strategy & design

No.1

Before we get to designing, I want to take the time to dive deep into your business to uncover who you are, what you value, what makes you unique, and why your audience should care. You'll start by filling out our brand strategy questionnaire which will guide our 2-hour brand strategy session where we will develop the strategy that will be our map for the road ahead. This is the most insightful part of the process that will leave you with so much clarity and confidence in your brand! You'll walk away with a 25+ page Brand Strategy Guide outlining your business's one-of-a-kind strategy.

BRAND STRATEGY / 1 WEEK

No.3

After deciding which creative direction you want to go with, I will build out the rest of your brand elements including, but not limited to, alternate logos, submarks, elements, etc. I will compile these elements into your brand board, an easy-to-reference document of your cohesive visual brand.

BRAND BUILD OUT / 1-2 weeks

No.5

With each piece of the visual part of your brand finalized, I will compile it all into an extensive 20+ page Brand Style Guide for you to use to implement your new brand within your business. We'll close out our time together with a 45-minute session to review it all in detail and answer any remaining questions. We'll finish the call with a virtual glass of wine (or whatever your drink of choice is!) to celebrate the end of a successful project together!

BRAND STYLE GUIDE / 1 WEEK

No.2

Now that we are crystal clear on who you are and the story you want to tell, it's time to dive into creative direction! I will use the direction we decided on in your brand strategy to curate a mood board to visually guide us. During our concept presentation, I will present color palette options, font pairings, and several different logo options for you to choose from.

CREATIVE DIRECTION / 1-2 weeks

No.4

Now that we have your design foundation set, it's time to design the remaining pieces of your brand: the branded marketing materials. I'll craft a custom package for you based on your individual needs. This could look like social media templates, stationary, packaging, lead magnets, or other branded materials.

BRANDED MATERIALS / 1 WEEK

No.1

Before we start designing your website, we want to take the time to start with strategy and intention to ensure your site is built to your specific needs, goals, and audience. You'll start by filling out our website strategy questionnaire which will guide our strategy session where we will plan out your website. We will cover all things design, brand photography (if you don't already have it), page structure, website copy, content, and search engine optimization.

website STRATEGY / 1 WEEK

No.3

Now that we are crystal clear on how we will create a conversion-driven user experience that will connect with your audience through the site map and content plan, its time to jump into design! We will use your beautiful new brand to create a custom homepage design that will act as the roadmap for the rest of your website. The homepage design is most important since you only have a short timespan to make a good first impression on your visitor and make them want to explore more. The homepage will set the tone and feel for the rest of your website.

HOMEPAGE DESIGN / 1 WEEK

No.5

With the design finalized and the mobile version optimized for user-experience, your preview site will be sent to you for final approval and you'll be able to provide any revisions you have. I will integrate your email marketing forms and social media accounts, as well as making sure your site is SEO-optimized on the back end to ensure your website can be found by search engines like Google.

finalize design + SEO / 1 WEEK

No.2

Now that we are laser-focused on what your individual needs are for your website, I will take all of the information gathered during our strategy session to build a site map that will guide the design and development of your site. This will outline how we'll create a conversion-driven user experience that connects with your audience. From the number of pages to content for each page, this site map will also be used to plan the content for your site. I will provide you with resources so that you can write your own copy or outsource it to a copywriter! With easy-to-use templates created by a website copywriter I have personally been mentored by, you won't have to stare at a blinking cursor wondering what the heck to write.

website sitemap + content plan / 1 week

No.4

Once you approve your homepage design, then we will build out the rest of your pages using it as the foundation. Depending on your individual needs, that may include the About, Services, Portfolio, Shop, Blog, Podcast, and/or Contact pages. We'll input your website copy, images, and content ensuring the design and content feels cohesive across all pages of your website.

WEBSITE DEVELOPMENT / 2 WEEKS

No.6

I will work directly with the Showit team to connect your domain and launch your site. Before your site goes live, we will hop on a 1-hour training session to review your site. I'll show you the ropes and answer any questions so you feel empowered to make your own edits to your site moving forward. I'll provide you with a recording of our call and launch graphics to celebrate your new website on your social channels. We'll toast to a successful partnership and celebrate your website launch! You'll also receive 30 days post-launch email support to ask any questions as you get acclimated to your new site.

Yay! Time to launch / >1 WEEK

let's get started

Are you ready to finally feel as confident in your brand as you do in your favorite outfit?

KRYSTAL BOOKER / AGENCY OWNER

"My new website portrays elegance, professionalism, speaks to the women entrepreneur audience that I work with, and my core values. It is now perfect!"

"I didn't have the time to make this rebrand and website redesign happen on my own before the launch of my new services. Christiana's VIP Day Intensive Sessions were the perfect solution to my time-sensitive launch date."

MARILYN SPARKS / AGENCY OWNER

"CHRISTIANA HAS AN EYE FOR DETAIL AND TOOK MY RUDIMENTARY WEBSITE DRAFT AND MADE IT BEAUTIFUL AND INFORMATIVE!"

"Christiana is an answer to prayer! She has brought my business into the digital era. Christiana took my rudimentary website draft and made it beautiful and informative. She virtually held my hand through the process. Christiana has an eye for detail and works efficiently. She is a true professional. 5 stars is not enough!"

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