How to Create Balance in Your Business: Tips for Female Founders

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I'm Christiana

If you ask those closest to me, they'd tell you I'm also the go-to friend to sit down with over a glass of Sauvignon Blanc to dish all things dreams, business, and design–with a side of encouragement when you need it most.


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As a small business owner, you likely wear multiple hats and work long hours to keep your business running smoothly. However, this can easily lead to burnout and neglect of other areas of your life. As a female founder, it can be even more challenging to create balance between work and personal life. I know this from my own experience in my own business. In this blog, I’ll share tips and strategies for creating balance in your business, so you can lead a fulfilling life both personally and professionally.

How to Create Balance in Your Business: Tips for Female Founders

Set Clear Boundaries

The first step to creating balance in your business is setting clear boundaries between work and personal life. This means establishing specific work hours and sticking to them, avoiding checking emails or answering calls outside of those hours. Easier said then done, I know! But by setting boundaries, you can prevent work from taking over your personal life, prioritize self-care and spend quality time with your loved ones.

Prioritize Self-Care

It may seem counterintuitive, but taking breaks and prioritizing self-care can actually boost your productivity and positively impact your business. Whether it means taking a mental health day, engaging in a hobby or exercise, or simply taking a break to relax, self-care is crucial for maintaining balance and avoiding burnout. Remember that taking care of yourself should always come first, as it will ultimately benefit your business in the long run.

Delegate and Outsource

It can be tempting to want to handle every aspect of your business yourself, but this is not sustainable in the long run. Delegating and outsourcing tasks can free up your time and energy, allowing you to focus on growing your business and achieving your goals. Consider hiring a virtual assistant, freelancer, or designer when you need one. This will help you create balance and minimize the feeling of being overwhelmed by your workload.

Create a Schedule

Having a schedule can help you organize and prioritize your tasks, allowing you to create a balance between work and personal life. This schedule should include specific work hours, as well as time for self-care, exercise, and other important personal activities. By sticking to a schedule, you will be able to create more structure in your day and avoid the feeling of being constantly overwhelmed by your workload.

Learn to Say No

As a female founder, you may feel pressure to say yes to every opportunity or request that comes your way. I know I do! However, learning to say no is an important step in creating balance in your business. This means saying no to non-essential commitments or projects that do not align with your business goals or values. Remember that saying no can help you to prioritize the important things and allow you to focus on what really matters. Trust the gut feelings you get when an opportunity is presented to you. I always find that when I go against my gut feeling, I should have trusted it in the beginning.

Final Thoughts on How to Create Balance in Your Business

Creating balance as a small business owner can be difficult, but by setting clear boundaries, prioritizing self-care, delegating and outsourcing tasks, creating a schedule, and learning to say no, you can achieve a fulfilling life both personally and professionally. Remember that self-care should always come first and that finding balance is a process – it won’t happen overnight. By implementing these actionable tips into your daily routine, you will be well on your way to leading a more balanced life.

Thank you for reading! I am so happy you’re here!

If we haven’t met yet, hello! I’m Christiana Nicole—founder of Briarcroft Lane Design Studio, Brand Strategist, and Showit Website Designer for creative entrepreneurs and intentional small business owners, like yourself!

If you want even more branding, website design, and business content and resources, here are a few ways that I can support you:

Subscribe to my newsletter! On Sundays, I send out my beloved weekly newsletter, Sunday Style & Strategy, featuring business, marketing, and design tips and resources you’ll actually use. Delivered straight to your inbox plus what we’re inspired by and obsessing over this week. Subscribe for actionable strategies, design inspiration, and business resources, every Sunday!

Read the Briarcroft Lane blog. The modern founder’s one-stop-shop for all things business, branding, and Showit website design. Need a recommendation on what to read next? If you liked this post, I think you’d enjoy How to Design a Website That Converts or The Power of Branding: How to Build a Memorable Brand.

Browse The Resource Edit. Over the years, I found myself recommending the same business tools, educators, and products to my clients over and over again. I wanted a place I could share everything that has supported me in my business with business friends like you. The Resource Edit is my library of free resources, business tools, favorite digital products, podcast and book recommendations, and my personal must-haves (for work and life). Don’t tell the others, but it might be my favorite page of my website!


Using my background in design, marketing, and business, I break down brand strategy, branding, and website design into a collaborative and insightful process for female founders like you. A process that not only leaves you with an elevated, thoughtful brand and website built to connect and convert, but also with the clarity and courage to show up confidently as the expert you are.

Whether that looks like a custom branding or Showit website design project or my expedited experiences The Brand Blueprint and The Online Presence where we create your brand or website in less than a week, I’d love to work with you! Will you be my next client?

Don’t be a stranger! You can email me directly at hello@briarcroftlane.com or send me a DM on Instagram. Thank you so much for stopping by and I hope to see you around here more often!

xo Christiana