The Ultimate Guide to SEO Best Practices for Online Businesses

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I'm Christiana

If you ask those closest to me, they'd tell you I'm also the go-to friend to sit down with over a glass of Sauvignon Blanc to dish all things dreams, business, and design–with a side of encouragement when you need it most.


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As the world continues to move rapidly towards digitalization, online businesses are being started more frequently than ever before. And as the competition among online businesses increases, it has become essential for businesses to optimize their website for search engines so they can be found easily by the right people. Understanding and implementing SEO best practices will make it possible for you as a business owner to attract more customers to your website, generate better leads, and, ultimately, make more sales. In this blog post, we’ll explore SEO best practices for online businesses that you can implement to stand out from the competition and connect with your ideal audience.

The Ultimate Guide to SEO Best Practices for Online Businesses

Conduct Proper Keyword Research

Establishing the correct set of keywords to use in your online business’s web pages is the ideal way to help improve your search engine rankings. To do this, you should perform thorough keyword research to identify the terms and phrases that your target audience is using to find products, services, and content within your industry. Various online tools, such as Google Keyword Planner, Moz’s Keyword Explorer, and Ahrefs, provide valuable data and insights needed for keyword research.

Once you have identified the right keywords, it is essential to integrate them into the content on your web pages strategically. The aim is not to overuse words or phrases, which could lead to keyword stuffing in content. Such techniques may generate a penalty for your website, which could be detrimental to your business and online reputation.

Optimize Your Website

While it’s common knowledge that faster websites rank better, many online businesses overlook this aspect while trying to rank higher in search results. To avoid this, make sure your site is optimized to load quickly by compressing images.

Also, ensure that your site is mobile-friendly, as more people are using mobile devices to browse the internet than ever before. In fact, as of Fall 2022, over 60% of all web traffic came from mobile devices.

Produce High-Quality Content

Writing quality content is still the backbone of SEO, and producing it consistently is essential when it comes to the success of your online business. Search engines, especially Google, are continuously adjusting their algorithms to deliver the most relevant content to users. Creating long-form, relevant, informative, and value-packed content makes it more likely for your website to rank higher in search results.

Focus on Link Building

Attracting high-quality backlinks to your website is one of the most effective ways to improve your SEO. The best way to achieve these links is by guest posting on authority blogs within your industry or creating content that influencers would naturally want to share.

Also, it’s essential to have internal links within your site’s content to help visitors navigate your site and spend more time on the pages of your website. The internal links also help search spiders crawl your site more efficiently, improving your website rankings over time.

Invest in Local SEO

Local SEO aims to promote your business within your geographical area, and this is crucial for service-based companies and small businesses. Keyword-optimized and well-crafted content tailored for the local market provides more in-depth details about the location and the services offered. As a result, this helps search engines understand the business’s services and the target market, ultimately improving your website’s search engine ranking.

Final Thoughts on SEO Best Practices for Online Businesses

As the competition among online businesses continues to rise, implementing SEO best practices will optimize your website content for search engines. Combining keyword research, website optimization, quality content, link building, and Local SEO tactics will help generate the traffic, leads, and sales your business needs to succeed online. So, start by understanding and implementing these five SEO best practices and watch your online business thrive.

Thank you for reading! I am so happy you’re here!

If we haven’t met yet, hello! I’m Christiana Nicole—founder of Briarcroft Lane Design Studio, Brand Strategist, and Showit Website Designer for creative entrepreneurs and intentional small business owners, like yourself!

If you want even more branding, website design, and business content and resources, here are a few ways that I can support you in your branding & website journey:

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Read the Briarcroft Lane blog. The modern founder’s one-stop-shop for all things business, branding, and Showit website design. Need a recommendation on what to read next? If you liked this post, I think you’d enjoy How to Design a Website That Converts or The Power of Branding: How to Build a Memorable Brand.

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Using my background in design, marketing, and business, I break down brand strategy, branding, and website design into a collaborative and insightful process for female founders like you. A process that not only leaves you with an elevated, thoughtful brand and website built to connect and convert, but also with the clarity and courage to show up confidently as the expert you are.

Whether that looks like a custom branding or Showit website design project or my expedited experiences The Brand Blueprint and The Online Presence where we create your brand or website in less than a week, I’d love to work with you! Will you be my next client?

Don’t be a stranger! You can email me directly at hello@briarcroftlane.com or send me a DM on Instagram. Thank you so much for stopping by and I hope to see you around here more often!

xo Christiana