How to Create Your Brand Voice

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I'm Christiana

If you ask those closest to me, they'd tell you I'm also the go-to friend to sit down with over a glass of Sauvignon Blanc to dish all things dreams, business, and design–with a side of encouragement when you need it most.


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As a business owner, you know that your brand is more than just your logo or color palette. Your brand is the essence of what you stand for, and the way you communicate with your customers is key to building a strong brand voice. A well-defined brand voice can help you establish a unique identity, connect with your target audience, and differentiate your business from your competition. In this blog post, I’ll take you through the steps of creating your brand voice, so you can start building a brand that truly represents you and resonates with your customers.

How to Create Your Brand Voice

Define Your Brand Values and Personality

Before you start creating your brand voice, you need to define your brand values and personality. What are the core beliefs that drive your business? Are they integrity, collaboration, and freedom? What personality traits would you use to describe your business? Are you professional, friendly, or witty? These values should be reflected in your brand voice to create a consistent and authentic image across all brand touchpoints.

Identify Your Target Audience

To create a brand voice that resonates with your target audience, you need to understand who they are and what they want. What problems are they trying to solve? What are their aspirations and desires? By understanding your target audience, you can tailor your brand voice to speak directly to them in a language and tone that they understand and relate to so that they can feel seen and understood.

Develop Your Brand Voice Guidelines

Once you’ve defined your business values and personality, and understand your target audience, you can now develop your brand voice guidelines. These guidelines will ensure that your brand voice remains consistent across all communication channels and brand touchpoints. This should include guidelines on tone, language, and style of communication. For example, if your brand is professional and formal, your tone may be more serious and authoritative, whereas, if your brand is family-oriented, your tone might be more casual and relatable.

Test and Refine Your Brand Voice

Once you’ve developed your brand voice guidelines, it’s important to test and refine your messaging. You can do this by asking for feedback from your customers, colleagues, or friends. This will help you to understand how your brand voice is being perceived and whether it’s resonating with your target audience. Use this feedback to refine your brand voice, making sure it aligns with your business values, personality, and target audience.

Consistency is Key

Consistency is key when it comes to building a strong brand voice. Your brand voice should be consistent across all communication and marketing channels, including your website, social media channels, and advertising campaigns. This consistency will help your customers to remember your brand and develop a sense of familiarity and trust in your business.

Final Thoughts on How to Create Your Brand Voice

Creating a unique brand voice can be a significant driver for growth and success for your business. By developing a brand voice that reflects your values, personality, and target audience, you can differentiate your business from your competition. Not to mention, you’ll engage your customers in a meaningful way that will make a lasting impact. Remember that a consistent brand voice is essential to building a strong brand image that resonates with your target audience. So take the time to define your brand voice guidelines, test and refine your messaging, and ensure consistency across all channels. With a strong brand voice, you’ll be able to build a brand that truly represents you and resonates with your customers.

Thank you for reading! I am so happy you’re here!

If we haven’t met yet, hello! I’m Christiana Nicole—founder of Briarcroft Lane Design Studio, Brand Strategist, and Showit Website Designer. I work with creative entrepreneurs and intentional small business owners, like yourself!

If you want even more branding, website design, and business content and resources, here are a few ways that I can support you in your branding & website journey:

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Read the Briarcroft Lane blog. The modern founder’s one-stop shop for all things business, branding, and Showit website design. Need a recommendation on what to read next? If you liked this post, I think you’d enjoy How to Design a Website That Converts or The Power of Branding: How to Build a Memorable Brand.

Browse The Resource Edit. Over the years, I found myself recommending the same business tools, educators, and products to my clients over and over again. I wanted a place I could share everything that has supported me in my business with business friends like you. The Resource Edit is my library of free resources, business tools, favorite digital products, podcast and book recommendations, and my personal must-haves (for work and life). Don’t tell the others, but it might be my favorite page of my website!


Using my background in design, marketing, and business, I break down brand strategy, branding, and website design into a collaborative and insightful process for female founders like you. A process that not only leaves you with an elevated, thoughtful brand and website built to connect and convert but also with the clarity and courage to show up confidently as the expert you are.

Whether that looks like a custom branding or Showit website design project or my expedited experiences The Brand Blueprint and The Online Presence where we create your brand or website in less than a week, I’d love to work with you! Will you be my next client?

Don’t be a stranger! You can email me directly at hello@briarcroftlane.com or send me a DM on Instagram. Thank you so much for stopping by and I hope to see you around here more often!

xo Christiana