The Art of Personal Branding: Curating a Stylish and Authentic Image

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I'm Christiana

If you ask those closest to me, they'd tell you I'm also the go-to friend to sit down with over a glass of Sauvignon Blanc to dish all things dreams, business, and design–with a side of encouragement when you need it most.


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In today’s digital world, creating a personal brand is essential for small business owners, entrepreneurs, and female founders to stand out in the market. Personal branding can help you establish an authentic image that reflects who you are and what you stand for, all while allowing your audience to connect with you on a deeper level. It takes much more than just having the perfect profile picture and bio to create a memorable personal brand image. Personal branding is an art that needs to be mastered to deliver a stylish and first-class image.

In this blog post, I will guide you through the art of personal branding, curating a stylish and authentic personal brand image that accurately reflects your personality, values, and goals.

1. Define Your Vision

Before starting to work on your personal brand, you need to have a clear vision of your values, goals, and overall objective. When you define your vision, you have a clear idea of what you want to achieve and how you want to be perceived as a brand. Your vision can help you choose the right communication channels, tone of voice, and visuals that express your personal brand’s essence.

2. Maintain an Authentic Image

An authentic image is a must while creating your personal brand. Being true to yourself and your audience will allow you to stand out in the eyes of your clients. It’s always best to be genuine and not try to be something you aren’t. It’s important to display your personality through your social media channels, website, LinkedIn profile, or any other platforms that you are using to connect with your clients.

3. Stay Consistent

Consistency is crucial and vital in building a personal brand. All your content should have a consistent tone of voice, visuals, and messaging. Staying consistent will help establish trust among clients, followers, and potential clients. Don’t appear differently across different channels. Consistency is key to building a strong personal brand.

4. Conduct a Professional Photoshoot

A personal branding photoshoot is a powerful way to bring out the best in your personality, values, and goals. A professional photoshoot captures you in the best light that not only highlights your physical attributes but also shows a unique side of your character and personal brand. Professional photography will only add more value to your brand and enhance your persona.

5. Keep Learning

Building a personal brand is an ongoing process. You must keep yourself updated with the most recent trends and best practices related to branding. Dress in colors that align with your branding, invest in a cohesive wardrobe, and make sure to reflect your brand image.

Final Thoughts

Curating a personal brand is an art, but it’s not rocket science. Defining your vision, establishing an authentic image, maintaining brand consistency, conducting a professional photo shoot, and continuing to learn are building blocks to an effective and successful personal brand. Your personal brand should be an accurate representation of your personality, values, and goals. Establishing an appealing and authentic image will be a stepping-stone that can create a powerful impact on your business’s success.

Welcome – I am so happy you’re here!

I’m Christiana Nicole, brand strategist, Showit website designer, and founder of Briarcroft Lane Design Studio. I specialize in branding, website design, and business strategy for creative entrepreneurs and small business owners like yourself. It’s an absolute pleasure to have you here!

Photo of Christiana Nicole, founder of Briarcroft Lane. Standing at desk in black blazer dress with mood board materials on desk

If you liked this blog post, I think you’ll like How to Create Balance in Your Business: Tips for Female Founders.

If you’re interested in more branding, website design, and business resources, I’ve got you covered. Subscribe to Sunday Style & Strategy, my weekly newsletter featuring actionable strategies, design inspiration, and resources delivered to your inbox every Sunday.

For even more resources, visit the blog or The Resource Edit–my library of free resources, recommendations, and must-haves.

Photo of Christiana sitting on couch with client, writing on notepad, holding coffee mug, with laptop on couch, client holding mood board photo

My ultimate goal is to provide female founders with a thoughtful brand and website built to connect and convert. All while arming you with the clarity and courage to show up confidently as the expert you are. Whether you’re interested in a custom branding project or expedited experiences like The Brand Blueprint and The Online Presence, I’m here to help you elevate your business.

If you have any questions or would like to discuss how we can collaborate, please don’t hesitate to reach out. You can contact me via email at hello@briarcroftlane.com or send me a direct message on Instagram. Thank you so much for stopping by and I hope to see you around here more often!

xo Christiana