Your website is like your virtual home. Just like you want your physical home to be inviting, welcoming, and aesthetically pleasing, the same applies to your website. You want visitors to feel at home and understand the layout quickly. That’s why it’s important to use these best practices when designing the homepage of your website.
Homepage Best Practice #1: Design with Intention
Your homepage should be designed with intention and act as a map for the rest of your website. Take some time to think about what you want visitors to do when they visit your website. Do you want them to sign up for a newsletter? Make a purchase? Download an ebook? Head to your services page? Whatever it is, make sure that action is clearly displayed on the homepage of your site.
Homepage Best Practice #2: Choose Colors Wisely
The colors you choose can have a big impact on how people perceive your website. Choose colors that represent your brand and appeal to the emotions of potential customers—without overwhelming them. If you need help deciding which colors will work best for you, check out Color Psychology 101: Understanding the Influence of Color to find out the importance of choosing the right colors that align with your brand.
Homepage Best Practice #3: A Clear Navigation System
Navigating around a website should be easy and intuitive—the last thing you want is for someone to get lost while browsing through your pages! Keep navigation simple by using clear labels and logical menus so users have an effortless experience exploring all that your online space has to offer.
The homepage of any website sets the stage for how visitors interact with it throughout their user journey—from first-time visitor all the way through becoming a customer or repeat visitor. It’s important that this page presents visitors with an inviting atmosphere and makes them feel welcome in order to encourage further exploration of the site’s content or products/services offered. Use these homepage best practices as a starting point when designing or revamping your website’s homepage so you can ensure maximum engagement from every visitor who stops by!
Thank you for reading! I am so happy you’re here!
If we haven’t met yet, hello! I’m Christiana Nicole—founder of Briarcroft Lane Design Studio, Brand Strategist, and Showit Website Designer for creative entrepreneurs and intentional small business owners, like yourself!
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Using my background in design, marketing, and business, I break down brand strategy, branding, and website design into a collaborative and insightful process for female founders like you. A process that not only leaves you with an elevated, thoughtful brand and website built to connect and convert, but also with the clarity and courage to show up confidently as the expert you are.
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