Website Speed Optimization: Enhancing the User Experience

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I'm Christiana

If you ask those closest to me, they'd tell you I'm also the go-to friend to sit down with over a glass of Sauvignon Blanc to dish all things dreams, business, and design–with a side of encouragement when you need it most.


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We all recognize the importance of having a professional website that not only showcases our products and services but also gives our visitors a way to connect with us. It is often our first impression to potential customers or clients. But did you know that loading speed has a huge impact on user satisfaction? Frustratingly slow pages can cost your business credibility and money too! A fast, responsive website paves the way for customer loyalty, better SEO, and higher search engine rankings. Website speed optimization isn’t just an aesthetic upgrade, either. It’s essential for a successful small business in this day and age if you want to keep people browsing your website instead of leaving out of irritation. In this comprehensive guide, I’ll cover everything you need to know to make sure your visitors have an amazing experience each time they visit your website.

Why is website speed important?

When it comes to websites, speed is everything. We’ve all experienced the frustration of a page taking forever to load or, worse, crashing altogether. As it turns out, this isn’t just an inconvenience for us as users. Website speed has a profound impact on the overall user experience, not to mention, performance metrics. Slow websites can lead to higher bounce rates and lower search engine rankings, which can lead to less website traffic and missing out on additional revenue. On the flip side, faster websites are not only more enjoyable to use, but they also generate more traffic, higher conversions, and ultimately a better brand experience for your users. So whether you’re starting to build your website or already have one, it’s crucial to keep website speed in mind for a better user experience.

What are the underlying factors that impact website speed?

We’ve all been there—anxiously waiting for a website to load, only to be met with a painfully slow loading time. Well, there are various factors that impact website speed, such as server response time, page size, and image optimization. When a user types in a website address, the browser sends a request to the server, which in turn sends a response. If the server takes too long to respond, the website will take longer to load. Moreover, heavy page sizes or large images can significantly increase loading time, especially for users with slow internet connections. A website’s speed can impact its user engagement, search engine ranking, and ultimately, its success. Therefore, understanding the underlying factors that impact website speed can help you, as a business owner, optimize your site and enhance the user experience.

Evaluate your current website using Google’s PageSpeed Insights

Your website is your online storefront, your digital first impression. It’s imperative that it’s not only aesthetically pleasing but also efficient in its design. Enter Google’s PageSpeed Insights. This tool allows you to evaluate your website’s performance, pinpoint areas that could use some improvement, and ultimately increase your website’s speed. But what does this all mean? A faster website means happier users, improved search engine rankings, and ultimately an increase in conversion rates.

Compress images to reduce file size without sacrificing quality

Now that you know that large file sizes on your website can result in slower load times and can drive visitors away from your site, let’s talk about how to resolve this issue. Compressing images can be tricky because reducing file size often means sacrificing quality. Fortunately, there is a way to reduce file size without sacrificing quality. The best way to do this is to use image optimization software that can automatically compress images without compromising quality. I recommend using a website like TinyPNG.

One of the many reasons why I love to use Showit’s drag-and-drop builder for my own website and my clients’ websites is that Showit automatically compresses your images for you when you upload them. So you don’t have to worry about whether or not your image size is going to slow down your website. This comes in handy when I hand over my client’s new website to them. I don’t have to worry about their page load time slowing down when they make updates to their website on their own, Showit handles the compression for us. If you’re interested in trying out Showit without the commitment, you can click here for a 30-day free trial, no credit card required.

Whether you compress your images yourself or use a website builder like Showit that does it for you, by taking this extra step, you can easily improve your site’s performance without compromising the visual quality of your content.

PS: I talk more about Showit and my favorite tools for building your website in my blog post The Modern Founder’s Guide to Designing Your Website on a Budget


Website speed is an essential factor in providing an optimal user experience that leads to a better brand experience, better search engine performance, and increased conversions. Not only can website speed affect your business’s reputation, but it also plays a vital role in the overall success of your website. By evaluating your current website using tools such as Google’s PageSpeed Insights, you can gain invaluable insights into where improvements may be needed in terms of server response time, page size, and image optimization. Compressing images is an effective way to reduce file size without sacrificing quality and can ensure that your visitors have a pleasant experience while browsing your website. Ultimately, by making sure that you are following best practices for website speed optimization, you are setting yourself up for success both now and in the future.

Welcome – I am so happy you’re here!

I’m Christiana Nicole, brand strategist, Showit website designer, and founder of Briarcroft Lane Design Studio. I specialize in branding, website design, and business strategy for creative entrepreneurs and small business owners like yourself. It’s an absolute pleasure to have you here!

If you’re interested in more branding, website design, and business resources, I’ve got you covered. Subscribe to my Sunday Style & Strategy newsletter, featuring actionable strategies, design inspiration, and helpful business resources delivered straight to your inbox every week.

For even more resources, visit the Briarcroft Lane blog or The Resource Edit for my library of free resources, personal must-haves, and book recommendations.

In short, my goal is to provide female founders with a thoughtful brand and website built to connect and convert. While also arming you with the clarity and courage to show up confidently as the expert you are. I’m here to help you elevate your brand, whether you’re interested in a custom brand, a Showit website, or expedited experiences The Brand Blueprint and The Online Presence.

If you have any questions or would like to discuss how we can collaborate, please don’t hesitate to reach out to me via email at hello@briarcroftlane.com or send me a direct message on Instagram. Thank you so much for stopping by and I hope to see you around here more often!

xo Christiana